It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.

Market Analysis and Insights: Global Programmatic Advertising Platform Market
The global Programmatic Advertising Platform market size is projected to reach US$ XX million by 2027, from US$ XX million in 2020, at a CAGR of XX% during 2021-2027.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Programmatic Advertising Platform market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Programmatic Advertising Platform market in terms of revenue.
On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Programmatic Advertising Platform market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Programmatic Advertising Platform market.

Global Programmatic Advertising Platform Scope and Market Size
Programmatic Advertising Platform market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Programmatic Advertising Platform market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2016-2027.

Segment by Type
Desktop Display
Desktop Video
Mobile Display
Mobile Video

Segment by Application
Governance
Commerical
Others

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA

By Company
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll.com
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.