Global and United States Audience Analytics Market Report & Forecast 2023-2028

Report ID: 1819716 | Published Date: Jan 2025 | No. of Page: 86 | Base Year: 2024 | Rating: 4.7 | Webstory: Check our Web story
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1 Study Coverage
    1.1 Audience Analytics Revenue in Audience Analytics Business (2017-2022) & (US$ Million) Introduction
    1.2 Global Audience Analytics Outlook 2017 VS 2022 VS 2028
        1.2.1 Global Audience Analytics Market Size for the Year 2017-2028
        1.2.2 Global Audience Analytics Market Size for the Year 2017-2028
    1.3 Audience Analytics Market Size, United States VS Global, 2017 VS 2022 VS 2028
        1.3.1 The Market Share of United States Audience Analytics in Global, 2017 VS 2022 VS 2028
        1.3.2 The Growth Rate of Audience Analytics Market Size, United States VS Global, 2017 VS 2022 VS 2028
    1.4 Audience Analytics Market Dynamics
        1.4.1 Audience Analytics Industry Trends
        1.4.2 Audience Analytics Market Drivers
        1.4.3 Audience Analytics Market Challenges
        1.4.4 Audience Analytics Market Restraints
    1.5 Study Objectives
    1.6 Years Considered
2 Audience Analytics by Type
    2.1 Audience Analytics Market Segment by Type
        2.1.1 Sales and Marketing Management
        2.1.2 Customer Experience Management
        2.1.3 Competitive Intelligence
    2.2 Global Audience Analytics Market Size by Type (2017, 2022 & 2028)
    2.3 Global Audience Analytics Market Size by Type (2017-2028)
    2.4 United States Audience Analytics Market Size by Type (2017, 2022 & 2028)
    2.5 United States Audience Analytics Market Size by Type (2017-2028)
3 Audience Analytics by Application
    3.1 Audience Analytics Market Segment by Application
        3.1.1 Media and Entertainment
        3.1.2 Retail and Consumer Goods
        3.1.3 Telecommunication and ITES
        3.1.4 Travel and Hospitality
        3.1.5 BFSI
        3.1.6 Healthcare and Life Sciences
        3.1.7 Manufacturing
        3.1.8 Others
    3.2 Global Audience Analytics Market Size by Application (2017, 2022 & 2028)
    3.3 Global Audience Analytics Market Size by Application (2017-2028)
    3.4 United States Audience Analytics Market Size by Application (2017, 2022 & 2028)
    3.5 United States Audience Analytics Market Size by Application (2017-2028)
4 Global Audience Analytics Competitor Landscape by Company
    4.1 Global Audience Analytics Market Size by Company
        4.1.1 Top Global Audience Analytics Companies Ranked by Revenue (2021)
        4.1.2 Global Audience Analytics Revenue by Player (2017-2022)
    4.2 Global Audience Analytics Concentration Ratio (CR)
        4.2.1 Audience Analytics Market Concentration Ratio (CR) (2017-2022)
        4.2.2 Global Top 5 and Top 10 Largest Companies of Audience Analytics in 2021
        4.2.3 Global Audience Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    4.3 Global Audience Analytics Headquarters, Revenue in Audience Analytics Business (2017-2022) & (US$ Million) Type
        4.3.1 Global Audience Analytics Headquarters and Area Served
        4.3.2 Global Audience Analytics Companies Revenue in Audience Analytics Business (2017-2022) & (US$ Million) Type
        4.3.3 Date of International Companies Enter into Audience Analytics Market
    4.4 Companies Mergers & Acquisitions, Expansion Plans
    4.5 United States Audience Analytics Market Size by Company
        4.5.1 Top Audience Analytics Players in United States, Ranked by Revenue (2021)
        4.5.2 United States Audience Analytics Revenue by Players (2020, 2021 & 2022)
5 Global Audience Analytics Market Size by Region
    5.1 Global Audience Analytics Market Size by Region: 2017 VS 2022 VS 2028
    5.2 Global Audience Analytics Market Size by Region (2017-2028)
        5.2.1 Global Audience Analytics Market Size by Region: 2017-2022
        5.2.2 Global Audience Analytics Market Size by Region (2023-2028)
6 Segment in Region Level & Country Level
    6.1 North America
        6.1.1 North America Audience Analytics Market Size YoY Growth 2017-2028
        6.1.2 North America Audience Analytics Market Facts & Figures by Country (2017, 2022 & 2028)
        6.1.3 U.S.
        6.1.4 Canada
    6.2 Asia-Pacific
        6.2.1 Asia-Pacific Audience Analytics Market Size YoY Growth 2017-2028
        6.2.2 Asia-Pacific Audience Analytics Market Facts & Figures by Region (2017, 2022 & 2028)
        6.2.3 China
        6.2.4 Japan
        6.2.5 South Korea
        6.2.6 India
        6.2.7 Australia
        6.2.8 Taiwan
        6.2.9 Indonesia
        6.2.10 Thailand
        6.2.11 Malaysia
        6.2.12 Philippines
    6.3 Europe
        6.3.1 Europe Audience Analytics Market Size YoY Growth 2017-2028
        6.3.2 Europe Audience Analytics Market Facts & Figures by Country (2017, 2022 & 2028)
        6.3.3 Germany
        6.3.4 France
        6.3.5 U.K.
        6.3.6 Italy
        6.3.7 Russia
    6.4 Latin America
        6.4.1 Latin America Audience Analytics Market Size YoY Growth 2017-2028
        6.4.2 Latin America Audience Analytics Market Facts & Figures by Country (2017, 2022 & 2028)
        6.4.3 Mexico
        6.4.4 Brazil
        6.4.5 Argentina
    6.5 Middle East and Africa
        6.5.1 Middle East and Africa Audience Analytics Market Size YoY Growth 2017-2028
        6.5.2 Middle East and Africa Audience Analytics Market Facts & Figures by Country (2017, 2022 & 2028)
        6.5.3 Turkey
        6.5.4 Saudi Arabia
        6.5.5 U.A.E
7 Company Profiles
    7.1 Adobe
        7.1.1 Adobe Company Details
        7.1.2 Adobe Business Overview
        7.1.3 Adobe Audience Analytics Introduction
        7.1.4 Adobe Revenue in Audience Analytics Business (2017-2022)
        7.1.5 Adobe Recent Development
    7.2 IBM
        7.2.1 IBM Company Details
        7.2.2 IBM Business Overview
        7.2.3 IBM Audience Analytics Introduction
        7.2.4 IBM Revenue in Audience Analytics Business (2017-2022)
        7.2.5 IBM Recent Development
    7.3 Google
        7.3.1 Google Company Details
        7.3.2 Google Business Overview
        7.3.3 Google Audience Analytics Introduction
        7.3.4 Google Revenue in Audience Analytics Business (2017-2022)
        7.3.5 Google Recent Development
    7.4 Oracle
        7.4.1 Oracle Company Details
        7.4.2 Oracle Business Overview
        7.4.3 Oracle Audience Analytics Introduction
        7.4.4 Oracle Revenue in Audience Analytics Business (2017-2022)
        7.4.5 Oracle Recent Development
    7.5 SAS
        7.5.1 SAS Company Details
        7.5.2 SAS Business Overview
        7.5.3 SAS Audience Analytics Introduction
        7.5.4 SAS Revenue in Audience Analytics Business (2017-2022)
        7.5.5 SAS Recent Development
    7.6 Akamai
        7.6.1 Akamai Company Details
        7.6.2 Akamai Business Overview
        7.6.3 Akamai Audience Analytics Introduction
        7.6.4 Akamai Revenue in Audience Analytics Business (2017-2022)
        7.6.5 Akamai Recent Development
    7.7 Comscore
        7.7.1 Comscore Company Details
        7.7.2 Comscore Business Overview
        7.7.3 Comscore Audience Analytics Introduction
        7.7.4 Comscore Revenue in Audience Analytics Business (2017-2022)
        7.7.5 Comscore Recent Development
    7.8 Cxense
        7.8.1 Cxense Company Details
        7.8.2 Cxense Business Overview
        7.8.3 Cxense Audience Analytics Introduction
        7.8.4 Cxense Revenue in Audience Analytics Business (2017-2022)
        7.8.5 Cxense Recent Development
    7.9 Netbase Solutions
        7.9.1 Netbase Solutions Company Details
        7.9.2 Netbase Solutions Business Overview
        7.9.3 Netbase Solutions Audience Analytics Introduction
        7.9.4 Netbase Solutions Revenue in Audience Analytics Business (2017-2022)
        7.9.5 Netbase Solutions Recent Development
8 Research Findings and Conclusion
9 Appendix
    9.1 Research Methodology
        9.1.1 Methodology/Research Approach
        9.1.2 Data Source
    9.2 Author Details
    9.3 Disclaimer

List of Tables
    Table 1. Audience Analytics Market Size United States VS Global, CAGR (2017 VS 2022 VS 2028)
    Table 2. Audience Analytics Market Trends
    Table 3. Audience Analytics Market Drivers
    Table 4. Audience Analytics Market Challenges
    Table 5. Audience Analytics Market Restraints
    Table 6. Global Audience Analytics Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 7. United States Audience Analytics Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million)
    Table 8. Global Audience Analytics Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 9. United States Audience Analytics Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million)
    Table 10. Top Audience Analytics Companies in Global Market, Ranking by Revenue (2021)
    Table 11. Global Audience Analytics Revenue by Player, (US$ Million), 2017-2022
    Table 12. Global Audience Analytics Revenue Share by Player, 2017-2022
    Table 13. Global Audience Analytics Companies Market Concentration Ratio (CR5 and HHI)
    Table 14. Global Audience Analytics by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Audience Analytics as of 2021)
    Table 15. Top Players of Audience Analytics in Global Market, Headquarters and Area Served
    Table 16. Companies Revenue in Audience Analytics Business (2017-2022) & (US$ Million) Type
    Table 17. Date of International Companies Enter into Audience Analytics Market
    Table 18. Companies Mergers & Acquisitions, Expansion Plans
    Table 19. Top Audience Analytics Players in United States Market, Ranking by Revenue (2021)
    Table 20. United States Audience Analytics Revenue by Players, (US$ Million), 2020, 2021 & 2022
    Table 21. United States Audience Analytics Revenue Share by Players, 2020, 2021 & 2022
    Table 22. Global Audience Analytics Market Size by Region (US$ Million): 2017 VS 2022 VS 2028
    Table 23. Global Audience Analytics Market Size by Region (2017-2022) & (US$ Million)
    Table 24. Global Audience Analytics Market Size Forecast by Region (2023-2028) & (US$ Million)
    Table 25. North America Audience Analytics Sales in Value by Country (2017-2028) & (US$ Million)
    Table 26. Asia Pacific Audience Analytics Sales in Value by Region (2017-2028) & (US$ Million)
    Table 27. Europe Audience Analytics Sales in Value by Country (2017-2028) & (US$ Million)
    Table 28. Latin Americaa Audience Analytics Sales in Value by Country (2017-2028) & (US$ Million)
    Table 29. Middle East and Africa Audience Analytics Sales in Value by Country (2017-2028) & (US$ Million)
    Table 30. Adobe Company Details
    Table 31. Adobe Business Overview
    Table 32. Adobe Audience Analytics Product
    Table 33. Adobe Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 34. Adobe Recent Development
    Table 35. IBM Company Details
    Table 36. IBM Business Overview
    Table 37. IBM Audience Analytics Product
    Table 38. IBM Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 39. IBM Recent Development
    Table 40. Google Company Details
    Table 41. Google Business Overview
    Table 42. Google Audience Analytics Product
    Table 43. Google Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 44. Google Recent Development
    Table 45. Oracle Company Details
    Table 46. Oracle Business Overview
    Table 47. Oracle Audience Analytics Product
    Table 48. Oracle Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 49. Oracle Recent Development
    Table 50. SAS Company Details
    Table 51. SAS Business Overview
    Table 52. SAS Audience Analytics Product
    Table 53. SAS Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 54. SAS Recent Development
    Table 55. Akamai Company Details
    Table 56. Akamai Business Overview
    Table 57. Akamai Audience Analytics Product
    Table 58. Akamai Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 59. Akamai Recent Development
    Table 60. Comscore Company Details
    Table 61. Comscore Business Overview
    Table 62. Comscore Audience Analytics Product
    Table 63. Comscore Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 64. Comscore Recent Development
    Table 65. Cxense Company Details
    Table 66. Cxense Business Overview
    Table 67. Cxense Audience Analytics Product
    Table 68. Cxense Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 69. Cxense Recent Development
    Table 70. Netbase Solutions Company Details
    Table 71. Netbase Solutions Business Overview
    Table 72. Netbase Solutions Audience Analytics Product
    Table 73. Netbase Solutions Revenue in Audience Analytics Business (2017-2022) & (US$ Million)
    Table 74. Netbase Solutions Recent Development
    Table 75. Research Programs/Design for This Report
    Table 76. Key Data Information from Secondary Sources
    Table 77. Key Data Information from Primary Sources
List of Figures
    Figure 1. Audience Analytics Product Picture
    Figure 2. Global Audience Analytics Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 3. Global Audience Analytics Market Size 2017-2028 (US$ Million)
    Figure 4. United States Audience Analytics Market Size, (US$ Million), 2017 VS 2022 VS 2028
    Figure 5. United States Audience Analytics Market Size 2017-2028 (US$ Million)
    Figure 6. United States Audience Analytics Market Share in Global 2017-2028
    Figure 7. Audience Analytics Report Years Considered
    Figure 8. Product Picture of Sales and Marketing Management
    Figure 9. Product Picture of Customer Experience Management
    Figure 10. Product Picture of Competitive Intelligence
    Figure 11. Global Audience Analytics Market Share by Type in 2022 & 2028
    Figure 12. Global Audience Analytics Market Size by Type (2017-2028) & (US$ Million)
    Figure 13. Global Audience Analytics Market Share by Type (2017-2028)
    Figure 14. United States Audience Analytics Market Share by Type in 2022 & 2028
    Figure 15. United States Audience Analytics Market Size by Type (2017-2028) & (US$ Million)
    Figure 16. United States Audience Analytics Market Share by Type (2017-2028)
    Figure 17. Product Picture of Media and Entertainment
    Figure 18. Product Picture of Retail and Consumer Goods
    Figure 19. Product Picture of Telecommunication and ITES
    Figure 20. Product Picture of Travel and Hospitality
    Figure 21. Product Picture of BFSI
    Figure 22. Product Picture of Healthcare and Life Sciences
    Figure 23. Product Picture of Manufacturing
    Figure 24. Product Picture of Others
    Figure 25. Global Audience Analytics Market Share by Application in 2022 & 2028
    Figure 26. Global Audience Analytics Market Size by Application (2017-2028) & (US$ Million)
    Figure 27. Global Audience Analytics Market Share by Application (2017-2028)
    Figure 28. United States Audience Analytics Market Share by Application in 2022 & 2028
    Figure 29. United States Audience Analytics Market Size by Application (2017-2028) & (US$ Million)
    Figure 30. United States Audience Analytics Market Share by Application (2017-2028)
    Figure 31. North America Audience Analytics Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 32. U.S. Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 33. Canada Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 34. Europe Audience Analytics Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 35. Germany Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 36. France Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 37. U.K. Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 38. Italy Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 39. Russia Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 40. Asia-Pacific Audience Analytics Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 41. China Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 42. Japan Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 43. South Korea Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 44. India Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 45. Australia Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 46. Taiwan Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 47. Indonesia Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 48. Thailand Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 49. Malaysia Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 50. Philippines Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 51. Latin America Audience Analytics Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 52. Mexico Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 53. Brazil Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 54. Argentina Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 55. Middle East & Africa Audience Analytics Market Size Growth Rate 2017-2028 (US$ Million)
    Figure 56. Turkey Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 57. Saudi Arabia Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 58. U.A.E Audience Analytics Market Size Growth Rate (2017-2028) & (US$ Million)
    Figure 59. Adobe Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 60. IBM Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 61. Google Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 62. Oracle Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 63. SAS Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 64. Akamai Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 65. Comscore Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 66. Cxense Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 67. Netbase Solutions Revenue Growth Rate in Audience Analytics Business (2017-2022)
    Figure 68. Bottom-up and Top-down Approaches for This Report
    Figure 69. Data Triangulation
    Figure 70. Key Executives Interviewed
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Companies Included in Reports:
Adobe
IBM
Google
Oracle
SAS
Akamai
Comscore
Cxense
Netbase Solutions
Frequently Asked Questions
Audience Analytics report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Audience Analytics report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Audience Analytics report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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