Global Programmatic Advertising Market Research Report 2023

Report ID: 1988046 | Published Date: Jan 2025 | No. of Page: 93 | Base Year: 2024 | Rating: 4.5 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Programmatic Advertising Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Desktop Banners
        1.2.3 Mobile Banners
    1.3 Market by Application
        1.3.1 Global Programmatic Advertising Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Education
        1.3.3 Finance
        1.3.4 Media & Entertainment
        1.3.5 Retail
        1.3.6 Travel
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Programmatic Advertising Market Perspective (2017-2028)
    2.2 Programmatic Advertising Growth Trends by Region
        2.2.1 Programmatic Advertising Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Programmatic Advertising Historic Market Size by Region (2017-2022)
        2.2.3 Programmatic Advertising Forecasted Market Size by Region (2023-2028)
    2.3 Programmatic Advertising Market Dynamics
        2.3.1 Programmatic Advertising Industry Trends
        2.3.2 Programmatic Advertising Market Drivers
        2.3.3 Programmatic Advertising Market Challenges
        2.3.4 Programmatic Advertising Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Programmatic Advertising Players by Revenue
        3.1.1 Global Top Programmatic Advertising Players by Revenue (2017-2022)
        3.1.2 Global Programmatic Advertising Revenue Market Share by Players (2017-2022)
    3.2 Global Programmatic Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Programmatic Advertising Revenue
    3.4 Global Programmatic Advertising Market Concentration Ratio
        3.4.1 Global Programmatic Advertising Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Revenue in 2021
    3.5 Programmatic Advertising Key Players Head office and Area Served
    3.6 Key Players Programmatic Advertising Product Solution and Service
    3.7 Date of Enter into Programmatic Advertising Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Programmatic Advertising Breakdown Data by Type
    4.1 Global Programmatic Advertising Historic Market Size by Type (2017-2022)
    4.2 Global Programmatic Advertising Forecasted Market Size by Type (2023-2028)
5 Programmatic Advertising Breakdown Data by Application
    5.1 Global Programmatic Advertising Historic Market Size by Application (2017-2022)
    5.2 Global Programmatic Advertising Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Programmatic Advertising Market Size (2017-2028)
    6.2 North America Programmatic Advertising Market Size by Country (2017-2022)
    6.3 North America Programmatic Advertising Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Programmatic Advertising Market Size (2017-2028)
    7.2 Europe Programmatic Advertising Market Size by Country (2017-2022)
    7.3 Europe Programmatic Advertising Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Programmatic Advertising Market Size (2017-2028)
    8.2 Asia-Pacific Programmatic Advertising Market Size by Country (2017-2022)
    8.3 Asia-Pacific Programmatic Advertising Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Programmatic Advertising Market Size (2017-2028)
    9.2 Latin America Programmatic Advertising Market Size by Country (2017-2022)
    9.3 Latin America Programmatic Advertising Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Programmatic Advertising Market Size (2017-2028)
    10.2 Middle East & Africa Programmatic Advertising Market Size by Country (2017-2022)
    10.3 Middle East & Africa Programmatic Advertising Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Rubicon Project (US)
        11.1.1 Rubicon Project (US) Company Detail
        11.1.2 Rubicon Project (US) Business Overview
        11.1.3 Rubicon Project (US) Programmatic Advertising Introduction
        11.1.4 Rubicon Project (US) Revenue in Programmatic Advertising Business (2017-2022)
        11.1.5 Rubicon Project (US) Recent Development
    11.2 Adroll (US)
        11.2.1 Adroll (US) Company Detail
        11.2.2 Adroll (US) Business Overview
        11.2.3 Adroll (US) Programmatic Advertising Introduction
        11.2.4 Adroll (US) Revenue in Programmatic Advertising Business (2017-2022)
        11.2.5 Adroll (US) Recent Development
    11.3 Adobe Marketing Cloud (US)
        11.3.1 Adobe Marketing Cloud (US) Company Detail
        11.3.2 Adobe Marketing Cloud (US) Business Overview
        11.3.3 Adobe Marketing Cloud (US) Programmatic Advertising Introduction
        11.3.4 Adobe Marketing Cloud (US) Revenue in Programmatic Advertising Business (2017-2022)
        11.3.5 Adobe Marketing Cloud (US) Recent Development
    11.4 DoubleClick (US)
        11.4.1 DoubleClick (US) Company Detail
        11.4.2 DoubleClick (US) Business Overview
        11.4.3 DoubleClick (US) Programmatic Advertising Introduction
        11.4.4 DoubleClick (US) Revenue in Programmatic Advertising Business (2017-2022)
        11.4.5 DoubleClick (US) Recent Development
    11.5 Choozle (US)
        11.5.1 Choozle (US) Company Detail
        11.5.2 Choozle (US) Business Overview
        11.5.3 Choozle (US) Programmatic Advertising Introduction
        11.5.4 Choozle (US) Revenue in Programmatic Advertising Business (2017-2022)
        11.5.5 Choozle (US) Recent Development
    11.6 AdReady (US)
        11.6.1 AdReady (US) Company Detail
        11.6.2 AdReady (US) Business Overview
        11.6.3 AdReady (US) Programmatic Advertising Introduction
        11.6.4 AdReady (US) Revenue in Programmatic Advertising Business (2017-2022)
        11.6.5 AdReady (US) Recent Development
    11.7 DataXu (US)
        11.7.1 DataXu (US) Company Detail
        11.7.2 DataXu (US) Business Overview
        11.7.3 DataXu (US) Programmatic Advertising Introduction
        11.7.4 DataXu (US) Revenue in Programmatic Advertising Business (2017-2022)
        11.7.5 DataXu (US) Recent Development
    11.8 Centro(US)
        11.8.1 Centro(US) Company Detail
        11.8.2 Centro(US) Business Overview
        11.8.3 Centro(US) Programmatic Advertising Introduction
        11.8.4 Centro(US) Revenue in Programmatic Advertising Business (2017-2022)
        11.8.5 Centro(US) Recent Development
    11.9 PulsePoint(US)
        11.9.1 PulsePoint(US) Company Detail
        11.9.2 PulsePoint(US) Business Overview
        11.9.3 PulsePoint(US) Programmatic Advertising Introduction
        11.9.4 PulsePoint(US) Revenue in Programmatic Advertising Business (2017-2022)
        11.9.5 PulsePoint(US) Recent Development
    11.10 Outbrain (US)
        11.10.1 Outbrain (US) Company Detail
        11.10.2 Outbrain (US) Business Overview
        11.10.3 Outbrain (US) Programmatic Advertising Introduction
        11.10.4 Outbrain (US) Revenue in Programmatic Advertising Business (2017-2022)
        11.10.5 Outbrain (US) Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global Programmatic Advertising Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Desktop Banners
    Table 3. Key Players of Mobile Banners
    Table 4. Global Programmatic Advertising Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 5. Global Programmatic Advertising Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 6. Global Programmatic Advertising Market Size by Region (2017-2022) & (US$ Million)
    Table 7. Global Programmatic Advertising Market Share by Region (2017-2022)
    Table 8. Global Programmatic Advertising Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 9. Global Programmatic Advertising Market Share by Region (2023-2028)
    Table 10. Programmatic Advertising Market Trends
    Table 11. Programmatic Advertising Market Drivers
    Table 12. Programmatic Advertising Market Challenges
    Table 13. Programmatic Advertising Market Restraints
    Table 14. Global Programmatic Advertising Revenue by Players (2017-2022) & (US$ Million)
    Table 15. Global Programmatic Advertising Market Share by Players (2017-2022)
    Table 16. Global Top Programmatic Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising as of 2021)
    Table 17. Ranking of Global Top Programmatic Advertising Companies by Revenue (US$ Million) in 2021
    Table 18. Global 5 Largest Players Market Share by Programmatic Advertising Revenue (CR5 and HHI) & (2017-2022)
    Table 19. Key Players Headquarters and Area Served
    Table 20. Key Players Programmatic Advertising Product Solution and Service
    Table 21. Date of Enter into Programmatic Advertising Market
    Table 22. Mergers & Acquisitions, Expansion Plans
    Table 23. Global Programmatic Advertising Market Size by Type (2017-2022) & (US$ Million)
    Table 24. Global Programmatic Advertising Revenue Market Share by Type (2017-2022)
    Table 25. Global Programmatic Advertising Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 26. Global Programmatic Advertising Revenue Market Share by Type (2023-2028)
    Table 27. Global Programmatic Advertising Market Size by Application (2017-2022) & (US$ Million)
    Table 28. Global Programmatic Advertising Revenue Market Share by Application (2017-2022)
    Table 29. Global Programmatic Advertising Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 30. Global Programmatic Advertising Revenue Market Share by Application (2023-2028)
    Table 31. North America Programmatic Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 32. North America Programmatic Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 33. Europe Programmatic Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 34. Europe Programmatic Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 35. Asia-Pacific Programmatic Advertising Market Size by Region (2017-2022) & (US$ Million)
    Table 36. Asia-Pacific Programmatic Advertising Market Size by Region (2023-2028) & (US$ Million)
    Table 37. Latin America Programmatic Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 38. Latin America Programmatic Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 39. Middle East & Africa Programmatic Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 40. Middle East & Africa Programmatic Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 41. Rubicon Project (US) Company Detail
    Table 42. Rubicon Project (US) Business Overview
    Table 43. Rubicon Project (US) Programmatic Advertising Product
    Table 44. Rubicon Project (US) Revenue in Programmatic Advertising Business (2017-2022) & (US$ Million)
    Table 45. Rubicon Project (US) Recent Development
    Table 46. Adroll (US) Company Detail
    Table 47. Adroll (US) Business Overview
    Table 48. Adroll (US) Programmatic Advertising Product
    Table 49. Adroll (US) Revenue in Programmatic Advertising Business (2017-2022) & (US$ Million)
    Table 50. Adroll (US) Recent Development
    Table 51. Adobe Marketing Cloud (US) Company Detail
    Table 52. Adobe Marketing Cloud (US) Business Overview
    Table 53. Adobe Marketing Cloud (US) Programmatic Advertising Product
    Table 54. Adobe Marketing Cloud (US) Revenue in Programmatic Advertising Business (2017-2022) & (US$ Million)
    Table 55. Adobe Marketing Cloud (US) Recent Development
    Table 56. DoubleClick (US) Company Detail
    Table 57. DoubleClick (US) Business Overview
    Table 58. DoubleClick (US) Programmatic Advertising Product
    Table 59. DoubleClick (US) Revenue in Programmatic Advertising Business (2017-2022) & (US$ Million)
    Table 60. DoubleClick (US) Recent Development
    Table 61. Choozle (US) Company Detail
    Table 62. Choozle (US) Business Overview
    Table 63. Choozle (US) Programmatic Advertising Product
    Table 64. Choozle (US) Revenue in Programmatic Advertising Business (2017-2022) & (US$ Million)
    Table 65. Choozle (US) Recent Development
    Table 66. AdReady (US) Company Detail
    Table 67. AdReady (US) Business Overview
    Table 68. AdReady (US) Programmatic Advertising Product
    Table 69. AdReady (US) Revenue in Programmatic Advertising Business (2017-2022) & (US$ Million)
    Table 70. AdReady (US) Recent Development
    Table 71. DataXu (US) Company Detail
    Table 72. DataXu (US) Business Overview
    Table 73. DataXu (US) Programmatic Advertising Product
    Table 74. DataXu (US) Revenue in Programmatic Advertising Business (2017-2022) & (US$ Million)
    Table 75. DataXu (US) Recent Development
    Table 76. Centro(US) Company Detail
    Table 77. Centro(US) Business Overview
    Table 78. Centro(US) Programmatic Advertising Product
    Table 79. Centro(US) Revenue in Programmatic Advertising Business (2017-2022) & (US$ Million)
    Table 80. Centro(US) Recent Development
    Table 81. PulsePoint(US) Company Detail
    Table 82. PulsePoint(US) Business Overview
    Table 83. PulsePoint(US) Programmatic Advertising Product
    Table 84. PulsePoint(US) Revenue in Programmatic Advertising Business (2017-2022) & (US$ Million)
    Table 85. PulsePoint(US) Recent Development
    Table 86. Outbrain (US) Company Detail
    Table 87. Outbrain (US) Business Overview
    Table 88. Outbrain (US) Programmatic Advertising Product
    Table 89. Outbrain (US) Revenue in Programmatic Advertising Business (2017-2022) & (US$ Million)
    Table 90. Outbrain (US) Recent Development
    Table 91. Research Programs/Design for This Report
    Table 92. Key Data Information from Secondary Sources
    Table 93. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Programmatic Advertising Market Share by Type: 2021 VS 2028
    Figure 2. Desktop Banners Features
    Figure 3. Mobile Banners Features
    Figure 4. Global Programmatic Advertising Market Share by Application in 2021 & 2028
    Figure 5. Education Case Studies
    Figure 6. Finance Case Studies
    Figure 7. Media & Entertainment Case Studies
    Figure 8. Retail Case Studies
    Figure 9. Travel Case Studies
    Figure 10. Programmatic Advertising Report Years Considered
    Figure 11. Global Programmatic Advertising Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 12. Global Programmatic Advertising Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 13. Global Programmatic Advertising Market Share by Region: 2021 VS 2028
    Figure 14. Global Programmatic Advertising Market Share by Players in 2021
    Figure 15. Global Top Programmatic Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising as of 2021)
    Figure 16. The Top 10 and 5 Players Market Share by Programmatic Advertising Revenue in 2021
    Figure 17. North America Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 18. North America Programmatic Advertising Market Share by Country (2017-2028)
    Figure 19. United States Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. Canada Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. Europe Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. Europe Programmatic Advertising Market Share by Country (2017-2028)
    Figure 23. Germany Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. France Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. U.K. Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. Italy Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. Russia Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Nordic Countries Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Asia-Pacific Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Asia-Pacific Programmatic Advertising Market Share by Region (2017-2028)
    Figure 31. China Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Japan Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. South Korea Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Southeast Asia Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. India Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Australia Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Latin America Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Latin America Programmatic Advertising Market Share by Country (2017-2028)
    Figure 39. Mexico Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Brazil Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Middle East & Africa Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Middle East & Africa Programmatic Advertising Market Share by Country (2017-2028)
    Figure 43. Turkey Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Saudi Arabia Programmatic Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 45. Rubicon Project (US) Revenue Growth Rate in Programmatic Advertising Business (2017-2022)
    Figure 46. Adroll (US) Revenue Growth Rate in Programmatic Advertising Business (2017-2022)
    Figure 47. Adobe Marketing Cloud (US) Revenue Growth Rate in Programmatic Advertising Business (2017-2022)
    Figure 48. DoubleClick (US) Revenue Growth Rate in Programmatic Advertising Business (2017-2022)
    Figure 49. Choozle (US) Revenue Growth Rate in Programmatic Advertising Business (2017-2022)
    Figure 50. AdReady (US) Revenue Growth Rate in Programmatic Advertising Business (2017-2022)
    Figure 51. DataXu (US) Revenue Growth Rate in Programmatic Advertising Business (2017-2022)
    Figure 52. Centro(US) Revenue Growth Rate in Programmatic Advertising Business (2017-2022)
    Figure 53. PulsePoint(US) Revenue Growth Rate in Programmatic Advertising Business (2017-2022)
    Figure 54. Outbrain (US) Revenue Growth Rate in Programmatic Advertising Business (2017-2022)
    Figure 55. Bottom-up and Top-down Approaches for This Report
    Figure 56. Data Triangulation
    Figure 57. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Rubicon Project (US)
Adroll (US)
Adobe Marketing Cloud (US)
DoubleClick (US)
Choozle (US)
AdReady (US)
DataXu (US)
Centro(US)
PulsePoint(US)
Outbrain (US)
Frequently Asked Questions
Programmatic Advertising report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Programmatic Advertising report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Programmatic Advertising report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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