Global In-App Advertising Market Research Report 2023

Report ID: 1989088 | Published Date: Jan 2025 | No. of Page: 89 | Base Year: 2024 | Rating: 4.3 | Webstory: Check our Web story
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1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global In-App Advertising Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 Standard Banner Ads
        1.2.3 Interstitial Ads
        1.2.4 Hyper-local Targeted Ads
        1.2.5 Rich Media Ads
        1.2.6 Video Ads
        1.2.7 Native Ads
    1.3 Market by Application
        1.3.1 Global In-App Advertising Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Messaging
        1.3.3 Online Shopping
        1.3.4 Ticketing
        1.3.5 Others
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global In-App Advertising Market Perspective (2017-2028)
    2.2 In-App Advertising Growth Trends by Region
        2.2.1 In-App Advertising Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 In-App Advertising Historic Market Size by Region (2017-2022)
        2.2.3 In-App Advertising Forecasted Market Size by Region (2023-2028)
    2.3 In-App Advertising Market Dynamics
        2.3.1 In-App Advertising Industry Trends
        2.3.2 In-App Advertising Market Drivers
        2.3.3 In-App Advertising Market Challenges
        2.3.4 In-App Advertising Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top In-App Advertising Players by Revenue
        3.1.1 Global Top In-App Advertising Players by Revenue (2017-2022)
        3.1.2 Global In-App Advertising Revenue Market Share by Players (2017-2022)
    3.2 Global In-App Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by In-App Advertising Revenue
    3.4 Global In-App Advertising Market Concentration Ratio
        3.4.1 Global In-App Advertising Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by In-App Advertising Revenue in 2021
    3.5 In-App Advertising Key Players Head office and Area Served
    3.6 Key Players In-App Advertising Product Solution and Service
    3.7 Date of Enter into In-App Advertising Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 In-App Advertising Breakdown Data by Type
    4.1 Global In-App Advertising Historic Market Size by Type (2017-2022)
    4.2 Global In-App Advertising Forecasted Market Size by Type (2023-2028)
5 In-App Advertising Breakdown Data by Application
    5.1 Global In-App Advertising Historic Market Size by Application (2017-2022)
    5.2 Global In-App Advertising Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America In-App Advertising Market Size (2017-2028)
    6.2 North America In-App Advertising Market Size by Country (2017-2022)
    6.3 North America In-App Advertising Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe In-App Advertising Market Size (2017-2028)
    7.2 Europe In-App Advertising Market Size by Country (2017-2022)
    7.3 Europe In-App Advertising Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific In-App Advertising Market Size (2017-2028)
    8.2 Asia-Pacific In-App Advertising Market Size by Country (2017-2022)
    8.3 Asia-Pacific In-App Advertising Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America In-App Advertising Market Size (2017-2028)
    9.2 Latin America In-App Advertising Market Size by Country (2017-2022)
    9.3 Latin America In-App Advertising Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa In-App Advertising Market Size (2017-2028)
    10.2 Middle East & Africa In-App Advertising Market Size by Country (2017-2022)
    10.3 Middle East & Africa In-App Advertising Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Chartboost
        11.1.1 Chartboost Company Detail
        11.1.2 Chartboost Business Overview
        11.1.3 Chartboost In-App Advertising Introduction
        11.1.4 Chartboost Revenue in In-App Advertising Business (2017-2022)
        11.1.5 Chartboost Recent Development
    11.2 Flurry
        11.2.1 Flurry Company Detail
        11.2.2 Flurry Business Overview
        11.2.3 Flurry In-App Advertising Introduction
        11.2.4 Flurry Revenue in In-App Advertising Business (2017-2022)
        11.2.5 Flurry Recent Development
    11.3 Inmobi
        11.3.1 Inmobi Company Detail
        11.3.2 Inmobi Business Overview
        11.3.3 Inmobi In-App Advertising Introduction
        11.3.4 Inmobi Revenue in In-App Advertising Business (2017-2022)
        11.3.5 Inmobi Recent Development
    11.4 Millennial media
        11.4.1 Millennial media Company Detail
        11.4.2 Millennial media Business Overview
        11.4.3 Millennial media In-App Advertising Introduction
        11.4.4 Millennial media Revenue in In-App Advertising Business (2017-2022)
        11.4.5 Millennial media Recent Development
    11.5 Mopub
        11.5.1 Mopub Company Detail
        11.5.2 Mopub Business Overview
        11.5.3 Mopub In-App Advertising Introduction
        11.5.4 Mopub Revenue in In-App Advertising Business (2017-2022)
        11.5.5 Mopub Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details

List of Tables
    Table 1. Global In-App Advertising Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of Standard Banner Ads
    Table 3. Key Players of Interstitial Ads
    Table 4. Key Players of Hyper-local Targeted Ads
    Table 5. Key Players of Rich Media Ads
    Table 6. Key Players of Video Ads
    Table 7. Key Players of Native Ads
    Table 8. Global In-App Advertising Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 9. Global In-App Advertising Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 10. Global In-App Advertising Market Size by Region (2017-2022) & (US$ Million)
    Table 11. Global In-App Advertising Market Share by Region (2017-2022)
    Table 12. Global In-App Advertising Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 13. Global In-App Advertising Market Share by Region (2023-2028)
    Table 14. In-App Advertising Market Trends
    Table 15. In-App Advertising Market Drivers
    Table 16. In-App Advertising Market Challenges
    Table 17. In-App Advertising Market Restraints
    Table 18. Global In-App Advertising Revenue by Players (2017-2022) & (US$ Million)
    Table 19. Global In-App Advertising Market Share by Players (2017-2022)
    Table 20. Global Top In-App Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in In-App Advertising as of 2021)
    Table 21. Ranking of Global Top In-App Advertising Companies by Revenue (US$ Million) in 2021
    Table 22. Global 5 Largest Players Market Share by In-App Advertising Revenue (CR5 and HHI) & (2017-2022)
    Table 23. Key Players Headquarters and Area Served
    Table 24. Key Players In-App Advertising Product Solution and Service
    Table 25. Date of Enter into In-App Advertising Market
    Table 26. Mergers & Acquisitions, Expansion Plans
    Table 27. Global In-App Advertising Market Size by Type (2017-2022) & (US$ Million)
    Table 28. Global In-App Advertising Revenue Market Share by Type (2017-2022)
    Table 29. Global In-App Advertising Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 30. Global In-App Advertising Revenue Market Share by Type (2023-2028)
    Table 31. Global In-App Advertising Market Size by Application (2017-2022) & (US$ Million)
    Table 32. Global In-App Advertising Revenue Market Share by Application (2017-2022)
    Table 33. Global In-App Advertising Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 34. Global In-App Advertising Revenue Market Share by Application (2023-2028)
    Table 35. North America In-App Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 36. North America In-App Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 37. Europe In-App Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 38. Europe In-App Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 39. Asia-Pacific In-App Advertising Market Size by Region (2017-2022) & (US$ Million)
    Table 40. Asia-Pacific In-App Advertising Market Size by Region (2023-2028) & (US$ Million)
    Table 41. Latin America In-App Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 42. Latin America In-App Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 43. Middle East & Africa In-App Advertising Market Size by Country (2017-2022) & (US$ Million)
    Table 44. Middle East & Africa In-App Advertising Market Size by Country (2023-2028) & (US$ Million)
    Table 45. Chartboost Company Detail
    Table 46. Chartboost Business Overview
    Table 47. Chartboost In-App Advertising Product
    Table 48. Chartboost Revenue in In-App Advertising Business (2017-2022) & (US$ Million)
    Table 49. Chartboost Recent Development
    Table 50. Flurry Company Detail
    Table 51. Flurry Business Overview
    Table 52. Flurry In-App Advertising Product
    Table 53. Flurry Revenue in In-App Advertising Business (2017-2022) & (US$ Million)
    Table 54. Flurry Recent Development
    Table 55. Inmobi Company Detail
    Table 56. Inmobi Business Overview
    Table 57. Inmobi In-App Advertising Product
    Table 58. Inmobi Revenue in In-App Advertising Business (2017-2022) & (US$ Million)
    Table 59. Inmobi Recent Development
    Table 60. Millennial media Company Detail
    Table 61. Millennial media Business Overview
    Table 62. Millennial media In-App Advertising Product
    Table 63. Millennial media Revenue in In-App Advertising Business (2017-2022) & (US$ Million)
    Table 64. Millennial media Recent Development
    Table 65. Mopub Company Detail
    Table 66. Mopub Business Overview
    Table 67. Mopub In-App Advertising Product
    Table 68. Mopub Revenue in In-App Advertising Business (2017-2022) & (US$ Million)
    Table 69. Mopub Recent Development
    Table 70. Research Programs/Design for This Report
    Table 71. Key Data Information from Secondary Sources
    Table 72. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global In-App Advertising Market Share by Type: 2021 VS 2028
    Figure 2. Standard Banner Ads Features
    Figure 3. Interstitial Ads Features
    Figure 4. Hyper-local Targeted Ads Features
    Figure 5. Rich Media Ads Features
    Figure 6. Video Ads Features
    Figure 7. Native Ads Features
    Figure 8. Global In-App Advertising Market Share by Application in 2021 & 2028
    Figure 9. Messaging Case Studies
    Figure 10. Online Shopping Case Studies
    Figure 11. Ticketing Case Studies
    Figure 12. Others Case Studies
    Figure 13. In-App Advertising Report Years Considered
    Figure 14. Global In-App Advertising Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 15. Global In-App Advertising Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 16. Global In-App Advertising Market Share by Region: 2021 VS 2028
    Figure 17. Global In-App Advertising Market Share by Players in 2021
    Figure 18. Global Top In-App Advertising Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in In-App Advertising as of 2021)
    Figure 19. The Top 10 and 5 Players Market Share by In-App Advertising Revenue in 2021
    Figure 20. North America In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 21. North America In-App Advertising Market Share by Country (2017-2028)
    Figure 22. United States In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. Canada In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Europe In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 25. Europe In-App Advertising Market Share by Country (2017-2028)
    Figure 26. Germany In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. France In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. U.K. In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Italy In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Russia In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Nordic Countries In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Asia-Pacific In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 33. Asia-Pacific In-App Advertising Market Share by Region (2017-2028)
    Figure 34. China In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. Japan In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. South Korea In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. Southeast Asia In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. India In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Australia In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Latin America In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 41. Latin America In-App Advertising Market Share by Country (2017-2028)
    Figure 42. Mexico In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Brazil In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Middle East & Africa In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 45. Middle East & Africa In-App Advertising Market Share by Country (2017-2028)
    Figure 46. Turkey In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 47. Saudi Arabia In-App Advertising Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 48. Chartboost Revenue Growth Rate in In-App Advertising Business (2017-2022)
    Figure 49. Flurry Revenue Growth Rate in In-App Advertising Business (2017-2022)
    Figure 50. Inmobi Revenue Growth Rate in In-App Advertising Business (2017-2022)
    Figure 51. Millennial media Revenue Growth Rate in In-App Advertising Business (2017-2022)
    Figure 52. Mopub Revenue Growth Rate in In-App Advertising Business (2017-2022)
    Figure 53. Bottom-up and Top-down Approaches for This Report
    Figure 54. Data Triangulation
    Figure 55. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Chartboost
Flurry
Inmobi
Millennial media
Mopub
Frequently Asked Questions
In-App Advertising report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
In-App Advertising report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
In-App Advertising report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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